![]() ![]() Then she opened a studio on her parents’ trout and salmon farm in Scotland, and began designing hand-drawn wallpaper for luxury hotels and boutiques. Basford started out in fashion, working on silk-screen designs. “And coloring is not as scary as a blank sheet of paper or canvas. “People are really excited to do something analog and creative, at a time when we’re all so overwhelmed by screens and the Internet,” she said. Part of the apparent appeal is the tactile, interactive nature of the books, which offer respite to the screen-weary. Basford’s book on Instagram, where he has 1.8 million followers. The craze was kicked off in part, it seems, by a Korean pop star, Kim Ki-bum, who posted a delicately colored-in floral pattern from Ms. Basford has become something of a literary celebrity in South Korea, where “Secret Garden” has sold more than 430,000 copies, she says. “Each page can transport you back to a gentler time of life,” she said of Ms. ![]() Rebekah Jean Duthie, who lives in Queensland, Australia, and works for the Australian Red Cross, says she regularly gathers with friends for “coloring circles” at cafes and in one another’s homes. ![]() ![]() Others have turned it into a social activity. Hard-core fans often buy several copies of her books at a time, to experiment with different color combinations. ![]()
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